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80 qualified acquirers are actively looking to buy businesses like Mucho Gusto.

Mucho Gustomuchogusto.comIndustry: fast casual Mexican restaurant

Mucho Gusto is a fast‑casual Mexican restaurant founded in Eugene, Oregon in 2001. It invites guests to custom‑build their meals at a counter from freshly prepared ingredients (“Mex to Your Specs”) and now offers two locations along with franchise opportunities. The brand also provides catering services.

Xperience Restaurant Group

Xperience Restaurant Group

Strategic Buyer
95
Match Rationale

Xperience Restaurant Group, backed by Z Capital, operates multiple Mexican-focused brands (Chevys Fresh Mex, SOL Mexican Cocina, solita Tacos & Margaritas) and has acquired similar-sized regional concepts (e.g., SOL Mexican Cocina and solita in 2019, RM Restaurant Group in 2023) ([prnewswire.com](https://www.prnewswire.com/news-releases/z-capital-backed-xperience-restaurant-group-completes-acquisition-of-sol-and-solita-300965324.html?utm_source=openai)).

Acquisitions
SOL Mexican Cocina
2019-11Casual Mexican Dining
The RM Restaurant Group
2023-03-07Regional Mexican/All‑Purpose Dining
Dine Brands

Dine Brands

Strategic Buyer
90
Match Rationale

Dine Brands acquired Fuzzy’s Taco Shop—a fast‑casual Mexican concept—for $80M in December 2022, adding a franchised Mexican fast casual brand adjacent to IHOP and Applebee’s ([nrn.com](https://www.nrn.com/fast-casual/why-dine-brands-acquired-fast-casual-mexican-concept-fuzzy-s-taco-shop?utm_source=openai)).

Acquisitions
Fuzzy’S Taco Shop
2022-12Fast‑Casual Mexican
MTY Food Group

MTY Food Group

Strategic Buyer
85
Match Rationale

MTY Food Group is a Canadian franchisor/operator acquiring and operating fast‑casual Mexican/Tex‑Mex chains (e.g., Baja Fresh and La Salsa acquisitions) and could absorb another small regional concept like Mucho Gusto ([en.wikipedia.org](https://en.wikipedia.org/wiki/Baja_Fresh?utm_source=openai)).

Acquisitions
Baja Fresh
2016Fast‑Casual Tex‑Mex
La Salsa
2007Fast‑Casual Tex‑Mex
Savory Fund (Mercato Partners)

Savory Fund (Mercato Partners)

Financial Buyer
90
Match Rationale

Savory Fund, a restaurant‑focused lower‑middle‑market growth platform, invest in fast‑casual concepts with multi‑unit potential. They have backed brands like Swig, R&R BBQ, Via 313, Hash Kitchen—all similar scale and format to Mucho Gusto ([techcrunch.com](https://techcrunch.com/2020/06/04/mercato-partners-just-launched-savory-a-90-million-fund-focused-on-fueling-fast-casual-restaurant-concepts/?utm_source=openai)).

Acquisitions
Via 313
2020Fast‑Casual Pizza
Hash Kitchen
2021Brunch‑Centric Fast Casual
Mercato Partners (Savory platform)

Mercato Partners (Savory Platform)

Financial Buyer
85
Match Rationale

Mercato Partners’ Savory platform invests $5M–$10M checks in emerging restaurant concepts and provides operational support—ideal for a small regional fast casual brand like Mucho Gusto ([techcrunch.com](https://techcrunch.com/2020/06/04/mercato-partners-just-launched-savory-a-90-million-fund-focused-on-fueling-fast-casual-restaurant-concepts/?utm_source=openai)).

Acquisitions
Swig
2020 (approx)Fast‑Casual Beverage/Snack
R&R BBQ
2020 (approx)Fast‑Casual BBQ
IS

Independent Search Fund / Sponsor (Regional Operator)

Individual Buyer
75
Match Rationale

While not a public entity, numerous search funds and independent sponsors pursue multi‑unit regional restaurant roll‑ups in lower‑middle‑market; the fragmented independent fast‑casual Mexican space makes Mucho Gusto a classic target ([dealflow-os.com](https://dealflow-os.com/roll-up/restaurants-food-service?utm_source=openai)).

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